Tourism Ireland commissioned Lucasfilm – the company which produced Star Wars: The Force Awakens – to create the short film, in which Star Wars director JJ Abrams and other crew members discuss why they chose this special location for filming. Tourism Ireland will share the film in 14 different markets – including Britain, the United States, Canada, Germany France, Italy, Spain, the Netherlands, the Nordic region, Australia, New Zealand, India, the GCC and South Africa. It will be shared via social media – including Facebook, Twitter and YouTube – targeting Tourism Ireland’s digital audience of 600+ million around the world.
The Star Wars: The Force Awakens film has been setting records everywhere – with a $120 million dollar opening day release and fantastic reviews. Skellig Michael looks spectacular in the film and its appearance has already generated extensive, positive headlines and stories in media outlets right around the world – such as the New Zealand Herald, the Boston Globe, CNBC, the Toronto Sun and Radio Times. Tourism Ireland plans to capitalise on this positive exposure, highlighting the Star Wars connection with Ireland over the coming weeks and months.
It’s sure to bring in a few quid anyway.